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Currently Active TV Sales Across Major Retailers
TV sales rotate constantly across Amazon, Best Buy, Walmart, Target, and Costco. At any given moment, at least two or three of these retailers are running a promotional event that includes televisions. The challenge for shoppers is figuring out which sale offers real value versus which is recycling the same prices with different marketing language.
We track every price change in real time on PriceMirage, so you can see at a glance whether a sale price is genuinely the lowest available or whether another retailer has it cheaper without calling it a sale. Here is what is happening right now in the TV market for 2026.
Spring 2026 TV Sales Events
Spring is one of the most active periods for TV sales as retailers transition between model years. Best Buy is running its spring savings event with markdowns across Samsung, LG, and Sony lineups. Amazon has rolled out daily deals on TVs as part of their Big Spring Sale event. Walmart is featuring rollback pricing on TCL and Hisense models.
These spring events are particularly strong for 2025 model year TVs. Retailers want this inventory gone before the 2026 models fully replace them on shelves. If you are flexible on model year, spring 2026 sales offer the deepest discounts outside of Black Friday on outgoing inventory.
Current Samsung TV Deals
Samsung runs frequent direct sales through samsung.com in addition to retailer promotions. Their current offers include trade-in credits, bundle discounts with soundbars, and financing promotions. Best Buy and Amazon typically match or beat Samsung direct pricing, so always compare before buying from Samsung's own store.
The Samsung Frame TV has been seeing notable discounts in 2026, with the 55-inch dropping below $1,000 during promotional windows. The Neo QLED QN90D series offers excellent pricing on 65-inch and 75-inch configurations, with current deals running $200 to $400 below MSRP depending on the retailer.
Current LG TV Deals
LG OLED pricing continues to improve as the technology matures and competition from Samsung QD-OLED and Sony intensifies. The LG B4 OLED represents the entry point to the OLED category and current pricing makes it the most accessible it has ever been. The LG C4 remains the best overall value in the OLED segment, balancing picture quality, gaming features, and pricing.
LG's non-OLED QNED lineup offers solid mid-range value. Current sales on the QNED85 series put 65-inch and 75-inch models at competitive prices against Samsung's mid-range offerings. LG direct sales through lg.com occasionally undercut retail pricing, especially with their member discount program.
Current TCL and Hisense Deals
TCL and Hisense continue to disrupt TV pricing with aggressive value propositions. TCL's Q-Class models with Mini LED technology deliver premium-level performance at mid-range prices. Current sales on the QM8 and QM7 series make these sets compelling alternatives to Samsung and LG at the same screen size.
Hisense's U-series lineup, particularly the U8N and U7N, are among the best values in the entire TV market. Both models frequently appear in sales events at Amazon and Walmart with pricing that undercuts comparable Samsung and LG models by 30 to 40 percent. Best Buy has also expanded its Hisense selection, bringing more competitive pricing across retailers.
Upcoming TV Sale Events to Watch
Mark your calendar for these upcoming TV sale events in 2026. Memorial Day weekend in late May typically brings the next major round of discounts after the spring sales wind down. Amazon Prime Day, expected in mid-July, will offer the best summer pricing. And of course, Black Friday in November remains the single biggest TV sale event of the year.
Between these major events, watch for retailer-specific promotions. Best Buy runs member-only sales roughly monthly. Amazon features Lightning Deals on TVs multiple times per week. Walmart drops prices with rollback events that are not always widely advertised but show up in price tracking tools.
How to Evaluate Current TV Sales
Not every sale delivers genuine value. Before purchasing during any sale event, check the TV's price history to verify the discount is real. A product listed as 30 percent off that has been at the same price for the past three months is not really on sale. Use PriceMirage electronics tracking to view the complete price history and determine whether the current sale price is actually below the product's normal selling price.
Also compare the sale price across retailers. One store's sale price might be another store's everyday price. PriceMirage shows you pricing from all major retailers side by side, eliminating the guesswork from deal evaluation. Spending 30 seconds comparing prices can save you $50 to $300 on a single TV purchase.