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Why March 2026 Is a Great Month to Buy a TV
March sits in a pricing sweet spot for television buyers. The new 2026 model year TVs are being announced and starting to trickle into stores, which puts downward pressure on 2025 models. Retailers are running spring sales to capture tax refund spending. And the Super Bowl surge from February has faded, bringing inventory-clearing discounts on sets that did not move during that promotional window.
We track TV prices across Amazon, Best Buy, Walmart, Target, Costco, and Samsung direct. The data for March 2026 shows prices averaging 12 to 18 percent below their 90-day highs across all screen sizes. Some individual models are at their 12-month lowest price right now. Check current deals on PriceMirage for real-time pricing on any specific model.
Best Budget TV Deals Under $400
50-Inch to 55-Inch Range
The budget TV segment is dominated by TCL, Hisense, and Amazon's own Fire TV line. Right now in March 2026, the TCL S5 Series 55-inch is available for under $250 at multiple retailers, which is an exceptional price for a 4K set with Google TV built in. Hisense's A6 Series 55-inch is priced similarly and includes their VIDAA smart platform.
For a step up in picture quality without leaving the budget category, the TCL Q6 55-inch with QLED technology is hovering around $350. This set delivers noticeably better color and brightness than the base models and is the sweet spot for value-conscious buyers who want a genuine upgrade.
65-Inch Budget Options
A 65-inch 4K TV for under $400 was unthinkable five years ago, but March 2026 offers several options at that price point. The Hisense A6 65-inch and TCL S5 65-inch both sit below $350 during current promotions. Picture quality on these budget 65-inch sets is perfectly acceptable for streaming content in a normally lit room.
Best Mid-Range TV Deals $400 to $1,000
Best Value 65-Inch TVs
The mid-range segment is where March 2026 deals really shine. Samsung's Crystal UHD DU8000 65-inch has dropped to around $480, well below its launch price. The TCL QM8 65-inch with Mini LED backlighting offers premium-level brightness for under $700. And the Hisense U8N 65-inch, one of the best reviewed TVs of 2025, is available for under $800 at several retailers.
These mid-range 65-inch sets offer dramatically better performance than budget models. You get higher peak brightness for HDR content, better contrast ratios, wider color gamuts, and improved motion handling for sports and gaming.
75-Inch Sweet Spot
The 75-inch size class has become increasingly affordable. Current March pricing puts the Samsung DU8000 75-inch under $650, and the TCL Q7 75-inch with QLED around $750. For a step into Mini LED territory at 75 inches, the Hisense U7N is priced around $900. These are all strong values compared to where pricing sat six months ago.
Best Premium TV Deals March 2026
OLED Deals
OLED pricing has come down significantly as more manufacturers enter the market. The LG C4 65-inch OLED is currently available below $1,300, representing a substantial discount from its launch price. The Sony Bravia 8 65-inch OLED sits around $1,400 with excellent processing and upscaling. For the absolute best picture quality, the LG G4 65-inch with Micro Lens Array technology can be found under $2,000 during March sales.
Samsung's QD-OLED lineup, including the S95D, continues to see competitive pricing. The 65-inch S95D is trading around $1,500 to $1,700 depending on the retailer, making it an attractive option for buyers who want Samsung's smart TV platform paired with OLED picture quality.
Big Screen Premium: 77-Inch and Above
If you want a large OLED, March 2026 has the best pricing we have seen outside of Black Friday. The LG C4 77-inch has dipped below $1,800 at several retailers. The Sony Bravia 8 77-inch is around $2,200. These are significant drops from launch pricing and represent genuine value for the home theater enthusiast.
For even larger screens, Mini LED technology offers a more affordable path. The Samsung QN85D 85-inch is priced around $1,800, delivering excellent brightness and solid black levels for a fraction of what a same-size OLED would cost.
Which Retailer Has the Best TV Deals Right Now
Amazon is currently leading on pricing for Samsung and TCL models, often undercutting Best Buy by $20 to $50 on popular configurations. Best Buy counters with strong open-box inventory and price matching, plus their Totaltech membership offers extended warranty coverage. Walmart has the best prices on Hisense and Vizio models consistently.
Costco deserves a mention for their bundled value. While the sticker price may not always be the lowest, Costco includes a second-year warranty extension and a generous return policy that adds real value. For premium TVs where peace of mind matters, Costco's total package is often the best deal.
Compare all retailers at once on PriceMirage electronics to see which store has the lowest price on the exact model you want. Prices shift daily, so checking before you buy takes 30 seconds and can save you $50 to $200.
March TV Buying Tips
Act on strong deals quickly this month. Once new 2026 models arrive in volume, retailers will shift promotional focus to the new inventory and clearance pricing on 2025 models becomes more sporadic. If you see a TV at or near its 12-month low price, that is likely the best deal you will find until Black Friday in November.
Consider last year's models over this year's models. The performance difference between the 2025 and 2026 version of any TV line is typically marginal, but the price difference can be 20 to 40 percent. Unless a specific new feature matters to you, the 2025 model is almost always the smarter purchase.