Privacy Policy

PriceMirage (“we,” “us,” or “our”) operates the website pricemirage.com (the “Service”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website. Please read this policy carefully. By using the Service, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

Information You Provide

• Email address — when you subscribe to our newsletter
• Search queries — products you search for on our site
• Contact information — if you reach out to us via email

We do not collect passwords, payment information, or government-issued identification.

Information Collected Automatically

• Usage data — pages visited, time spent on pages, referring URLs, and click behavior
• Device information — browser type, operating system, screen resolution, and device type
• IP address — used for approximate geolocation and fraud prevention
• Cookies and similar technologies — see Section 4 below

2. How We Use Your Information

• To operate, maintain, and improve the Service
• To display relevant price comparisons and product results
• To send you newsletter emails (only if you opted in; you can unsubscribe at any time)
• To analyze usage trends and measure the effectiveness of our content
• To detect and prevent fraud or abuse
• To comply with legal obligations

3. Affiliate Links & Third-Party Retailers

PriceMirage earns commissions through affiliate partnerships with retailers including Amazon (via Amazon Associates), Walmart, Best Buy, Target, and eBay. When you click an outbound link to a retailer, you may be redirected through an affiliate tracking URL.

These retailers have their own privacy policies governing how they handle your data once you leave our site. We encourage you to review their policies before making a purchase. We do not control and are not responsible for the privacy practices of third-party retailers.

4. Cookies & Tracking Technologies

We use cookies and similar technologies for the following purposes:

• Essential cookies — required for the site to function (e.g., session management)
• Analytics cookies — help us understand how visitors interact with the site
• Affiliate cookies — used by affiliate networks to attribute referrals

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of the Service.

5. Data Sharing & Disclosure

We do not sell your personal information. We may share data with:

• Analytics providers — to help us measure and improve the Service
• Affiliate networks — limited data necessary to track referrals and commissions
• Legal authorities — when required by law or to protect our rights

6. Data Retention

We retain your information only for as long as necessary to provide the Service and fulfill the purposes described in this policy. Newsletter subscriber emails are retained until you unsubscribe. Analytics data is retained in aggregated form and is not tied to individual identities after 26 months.

7. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you
• Request correction or deletion of your data
• Opt out of marketing communications at any time
• Object to or restrict certain processing activities

To exercise any of these rights, please contact us at colin@pricemirage.com.

8. Children's Privacy

The Service is not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a child, please contact us and we will promptly delete it.

9. Security

We implement reasonable technical and organizational measures to protect your information. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page and updating the “Last updated” date. Your continued use of the Service after changes are posted constitutes acceptance of the revised policy.

11. Contact Us

If you have questions about this Privacy Policy, please contact us at colin@pricemirage.com.